How To Start and Operate Your OwnSOUTHWEST STORE andTRADING POST
By Dusty and Bonnie Henson, Owners "World Famous" El Paso Saddleblanket Co., El Paso, TX
I Planning a Course of Action
II. Choosing a Location III. Not Choosing a Location IV. Naming and Registering Your Business
V Selecting Your Inventory
VI. Acquiring Fixtures and Equipment
VII. Designing an Effective Store Layout
VIII. Making Your Store "Customer Friendly"
IX Advertising Economically
X. Promoting Your Business at No Cost
XI. In-Store Merchandising
XII. Selling Techniques
XIII. Hiring Personnel - Keeping Books
XIV. Working Your Way into Civic Leadership
XV. Reexamining Your Motives
XVI. Reexamining the Success of "Southwest"
XVII. Raising Capital
XVIII. Making the Commitment to Follow Through
Appendix A--Building Fixtures and Displays
Appendix B-Sample Advertising
Appendix C--Sample Brochure
© 2001. El Paso Saddleblanket. All rights reserved
BOOK INDEX
Updated 2001© 2001. El Paso Saddleblanket. All rights reserved No part of this book may be reproduced without the written permission of El Paso Saddleblanket Co.
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