How To Start and Operate Your Own

By Dusty and Bonnie Henson, Owners "World Famous" El Paso Saddleblanket Co., El Paso, TX

Free Catalog
Chapter I
Chapter II
Chapter III
Chapter IV
Chapter V
Chapter VI
Chapter VII
Chapter VIII
Chapter IX
Chapter X
Chapter XI
Chapter XII
Chapter XIII
Chapter XIV
Chapter XV
Chapter XVI
Chapter XVII
Chapter XVIII
Appendix A
Appendix B
Appendix C

I  Planning a Course of Action

II.  Choosing a Location

III.   Not Choosing a Location

IV.  Naming and Registering Your Business

V   Selecting Your Inventory

VI.   Acquiring Fixtures and Equipment

VII.  Designing an Effective Store Layout

VIII.   Making Your Store "Customer Friendly"

IX   Advertising Economically

X.  Promoting Your Business at No Cost

XI.  In-Store Merchandising

XII.  Selling Techniques

XIII.  Hiring Personnel - Keeping Books

XIV.  Working Your Way into Civic Leadership

XV.  Reexamining Your Motives

XVI.  Reexamining the Success of "Southwest"

XVII.  Raising Capital

XVIII.  Making the Commitment to Follow Through

Appendix A--Building Fixtures and Displays

Appendix B-Sample Advertising

Appendix C--Sample Brochure

© 2001. El Paso Saddleblanket. All rights reserved


Updated 2001
© 2001. El Paso Saddleblanket. All rights reserved
No part of this book may be reproduced without the written permission of
El Paso Saddleblanket Co.

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